From cbfelden@feldenandfelden.com Fri May 16 13:47:38 1997
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From: "Christian B. Felden"
To:
Subject: Your Excel Article
Date: Fri, 16 May 1997 16:48:09 -0400
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I read with interest your short piece on the $195 "recruiting fee" with
Excel. By way of short demographics, I am a long term Representative with
Excel and a practicing attorney. Prior to joining Excel I had never been
involved with any network marketing program before. As you can imagine, my
reputation is very important to me as an attorney. For that reason I
checked out Excel very thoroughly before getting involved with them. This
was back in their old private company days before they became the youngest
company ever to be admitted for trading on the New York Stock Exchange.
What I found out was that they were squeaky clean and very well run. As
for the $195 fee you referred to, it is truly optional. To become an Excel
Representative all you have to do is put up a one time $50 refundable
deposit. Representatives who choose this are entitled to all of the
compensation that any other representatives are entitled to. The $195
optional management services package turns into a $180 annual fee after
your first year. What you get for this optional package is considerable
and includes all of the things mentioned in your article as well as home
office support that is excellent, outstanding bookkeeping, plus access to a
computer network that helps you get in touch with people all across the
country to help build your business.
What I find distressing about your article is that you have concentrated on
one very small aspect of Excel's marketing plan and given it a negative
connotation that borders on accusing Excel of something illegal. To truly
assess any business operation you have to examine the sum of all of its
parts. As an attorney, I can guarantee you that I can look at thousands of
businesses, including yours, and find something, taken out of context, that
appears a little "shady".
The most important things about Excel are that it has been around quite a
while ( almost 10 years now), it is here to stay, and through an brilliant
marketing and compensation plan has taken on the big three and is winning
the battle. This has not only benefited Reps like me, but also the average
consumer who benefits from the decrease in communications costs as a result
of competition.
Chris Felden
Independent Representative
Regional Director
Excel Communications, Inc.
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